B2B Growth Marketing Lead (AI Software Startup)

An early-stage AI software company seeing strong inbound business interest wants a marketer to speed up its commercial pipeline. You would set the go-to-market direction for the business segment, partnering with colleagues in content, brand, performance marketing and product, and reporting to the head of growth.

What you’ll own

• Pin down the ideal buyer, what makes a lead qualified, how leads are scored and how they pass to sales
• Create demand through paid channels, SEO, content, events and support for outbound
• Turn interest into conversations through landing pages, drip emails and retargeting
• Agree on shared definitions and handoff expectations with sales, and give input about lead quality and the collateral reps will really use
• Track pipeline and spend per lead across channels, then shift budget toward whatever actually closes deals

Who thrives here

• Four to eight years in B2B growth marketing, including a true zero-to-one build
• Prior experience starting growth from scratch, whether at an early startup or while launching a new segment or product line
• Full-funnel range: SEO, paid search, landing pages, email, webinars and lead scoring
• Comfortable being an individual contributor who owns a segment end to end
• A steady track record rather than a string of short tenures

On-site in New York, NY. No visa sponsorship is available.