JOB-1574
A young B2B startup working on lifelike voice AI is hiring its first dedicated demand generation marketer. The company’s go-to-market function has only just been created, and this person would set up the engine that produces enterprise pipeline and make the company visible in AI-powered search.
Your focus
- Lead ABM and ABS programs, choosing target industries and accounts and supporting sales outreach
- Write and execute a plan for answer engine optimization, raising the company’s presence and citations in large language model responses against competitors
- Compare performance across LinkedIn, outreach by founders and reps, paid search and events, then shift investment toward the strongest channels
- Decide the event plan and pick which ones to attend
- Collaborate as a single GTM unit alongside the founders, product leadership, a GTM engineer, plus a small sales group, judged on new opportunities rather than lead counts alone
About you
- Three to seven years in demand generation at a startup, including building the function from zero at a seed to Series B company
- Experience marketing to leaders in product and in engineering
- Hands-on knowledge of answer engine optimization and LLM search visibility
- ABM and ABS campaign experience
- A plus: developer tools, API-model or voice backgrounds
- A steady career history rather than a string of one-year stints
Hybrid in the San Francisco Bay Area or the South Bay Area (Silicon Valley). Visa sponsorship and transfers are not available.
