JOB-1507
A lean consumer crypto company is about to launch a trading app and wants a growth marketer to take responsibility for bringing in real users. The work relies on creators and brief video content rather than a large advertising budget.
Your focus
- Own the full lifecycle of user growth for the new app, covering awareness, sign-ups, activation and long-term retention, and take responsibility for related growth and trading numbers
- Drive organic, creator-led growth on X, YouTube Shorts, Instagram Reels and TikTok by recruiting, instructing and scaling creators and KOLs who deliver actual users and liquidity
- Work with colleagues in design, social, product and business development to explain the value proposition and monitor growth KPIs
- Create onboarding journeys, email sequences and campaigns inside the app that lift activation and retention
- Plan go-to-market campaigns and creator experiments, including UGC, partnerships and pay-for-performance arrangements, from planning through measurement
- Study funnels, campaign results and competitors to locate friction and open space, then turn findings into roadmaps
What you bring
- Four to six years in growth marketing for consumer products at a startup, with a record of acquiring users for a B2C app, ideally in crypto or fintech
- Hands-on UGC, creator, influencer and KOL work
- Proof that campaigns produced sign-ups and active users, not only followers
- Resourcefulness on a small budget; on-camera comfort and a portfolio of past work are bonuses
Remote within the United States. Visa sponsorship and transfers are not available.
