Organic Growth and Partnerships Lead (Online Marketplace)

A venture-backed online marketplace in New York wants someone to build its organic acquisition engine from close to zero. The role spans social, press, content, search and partnerships, and it rewards a self-directed marketer who can create material as well as plan it.

Scope

• Scale earned and organic reach across social, press and content, using compounding growth loops
• Build and manage partnerships with creators, industry groups and platforms that introduce the company to first-time buyers and sellers
• Set up advocacy, affiliate and referral programs that turn satisfied customers into promoters
• Own search and AI answer-engine optimization strategy so the brand is visible to prospects who are looking
• Test new channels and side projects fast, drop what stalls and press harder on what works
• Work with colleagues in engineering, sales and marketing to find high-leverage plays
• Produce and film original content, with short-form video aimed at Facebook, Instagram, YouTube and LinkedIn

Ideal background

• Four-plus years of organic growth marketing, with programs you personally built and scaled inside a fast-growing startup or marketplace
• Ease working independently in an early-stage setting and starting from almost nothing
• A record of measurable audience and customer growth from organic channels
• A plus: marketplace experience, or established contacts among creators and journalists

On-site in New York, NY. Candidates already on a work visa may be considered for transfer.