JOB-1390
A startup building AI software for legal and contract workflows is hiring its first dedicated marketer. The hire will build marketing from the ground up and run growth with automation as a core tool, working closely with the founding team.
Scope
- Create and run a set of AI agents that draft, launch and assess early-funnel tests of positioning, channel mix, creative and cost to acquire customers
- Plan experiments with explicit hypotheses and success measures spanning partnerships, lifecycle programs, Reddit, SEO, LinkedIn and paid media
- Follow spend through to leads, deals, pipeline and revenue so results connect to business outcomes
- Produce every asset in-house: short product videos, display and social ads, web landing pages and written campaign material aimed at technical enterprise buyers in legal, procurement and go-to-market operations
- Track what rival vendors in contract-focused legal software are doing and feed findings into positioning and target-customer choices
- Build a personal reporting setup and dashboards for your numbers, and judge success by outcomes rather than impressions
- Join product roadmap discussions with the founders
About you
- Five to eight years in growth, product marketing or marketing operations, working in-house rather than as a consultant
- Enterprise B2B marketing experience supporting sales to senior executives
- Hands-on with agent workflows and light scripting, using tools such as Claude Code or OpenAI equivalents
- Time at an AI-native company or as a founder; early-stage background appreciated
- Accountability for actual spend, plus a record on pipeline, conversion and CAC efficiency
- Able to pull and analyze your own numbers
Full-time and in person in New York, NY. Visa transfers considered.
