JOB-1410

A venture-backed B2B analytics startup that serves large consumer brands is hiring a product marketing manager to own how its platform is positioned, sold and launched. The role is hands-on and sits close to product and sales.

The work

  • Define how the platform is positioned and described, tying each capability to a measurable business result for large consumer-insights teams
  • Own the launch plan for new capabilities, including the launch story, packaging tiers and alignment between the product, revenue and marketing groups
  • Produce sales enablement materials: battlecards, one-page summaries, slide decks, scripted demos and recorded demo content, plus guidance on handling objections
  • Write content aimed at the middle and bottom of the funnel: solution writeups, scenario-based pages, walkthrough storylines, customer success stories and head-to-head comparisons that move prospects toward a sales conversation
  • Maintain competitive intelligence against broad AI assistants, listening-and-monitoring products and head-to-head rivals, and run reviews of won and lost deals, interviews with buyers and product-usage research to keep positioning honest and guide product direction
  • Sit alongside product during development so that what ships and how it is described match
  • Pitch in on adjacent efforts such as web conversion, demand generation, events and webinars

Profile

  • Five or more years of product marketing experience inside a fast-scaling B2B technology startup
  • History of positioning complicated data and analytics products for large-company buyers
  • Takes charge of conversion in the lower and middle funnel, with demonstrable effect on how often deals are won, on conversion or on pipeline influenced
  • Hands-on producer of web pages, positioning decks, one-pagers and battlecards
  • Fluent in AI-assisted workflows and content automation
  • Experience with data-heavy products where privacy and enterprise security matter
  • Plus: AI, data or research-tech background, or marketing to CPG and consumer brands

On-site in New York, NY. No visa sponsorship or transfers.