JOB-1712
A fast-growing healthcare AI startup that sells to hospitals, health systems and physician practices wants a hands-on demand generation leader to build and operate its pipeline engine. It is an individual-contributor position for a hands-on marketer who combines creative thinking with analytical discipline and who likes ambiguity.
Key activities
- Own a pipeline and revenue target through scalable, measurable programs aimed at large and midsize provider organizations
- Partner with the account-based marketing lead on targeted campaigns that blend advertising, email, sponsored posts and the company website
- Manage search advertising, social advertising (LinkedIn above all), SEO and generative-search optimization, industry partnerships and content syndication, working with outside agencies and judging results by pipeline quality
- Operate email and lead-nurture programs that inform buyers and move them toward qualified opportunities
- Set up reporting dashboards that link campaign activity to sourced pipeline and closed revenue, analyze the funnel and run experiments
- Work shoulder to shoulder with the leaders of the sales and SDR teams on who to target, what to say, how leads are scored and how they are handed over, and with the product-marketing, copywriting and brand groups on assets
- Spot what works and help systematize it as volume grows
What you bring
- Four to eight years in demand generation or growth marketing at a sales-led B2B SaaS company, ideally Series A to D
- In-house experience with paid media and demand channels
- Fluency in real pipeline metrics, such as marketing-sourced pipeline and conversion from MQL to sales-qualified opportunity
- Proven close alignment with sales teams
- Account-based marketing and healthcare tech experience are pluses
Hybrid in the San Francisco Bay Area. Candidates must already be authorized to work in the US; sponsorship is not available.
