Social Media & Content Lead (Insurance AI Startup)

Our client is a quickly growing AI startup that builds workspace software for insurance professionals such as underwriting teams, brokerages and carriers. It needs a hands-on content owner who will run its presence on professional and social platforms and explain a complicated industry in simple, engaging ways.

Responsibilities

• Run the company’s presence across X, LinkedIn, YouTube and other channels from planning through publishing
• Draft, schedule and post content on a daily or weekly rhythm in a consistent brand voice
• Collaborate with the head of marketing on launches, product news, events and executive voice content
• Study competitors and trends so the content stays sharp and distinct
• Edit and publish brief vertical video clips, which is a hard requirement
• Respond to comments and direct messages, and track community growth
• Review performance data and adjust formats to improve reach
• Create assets for paid campaigns on social channels and contribute ideas for hooks, scripts and angles

What you bring

• Several years in full-time roles (internships excluded) across social, content or digital marketing, with a channel you have owned from start to finish
• Time at a startup, ideally Series A to D; an AI or B2B software background is a strong plus
• Excellent, concise and human-sounding writing, and a talent for distilling complex ideas
• Good design sense plus working skill with Adobe, Canva and Figma
• A data-minded approach to what drives results
• A portfolio of live work and case studies
• Comfort with fast feedback, ambiguity and a high volume of writing

On-site in the San Francisco Bay Area or New York, NY. Visa transfers considered.