JOB-1556
An early-stage education startup that serves students from disadvantaged backgrounds wants a storyteller to run its short-form video and creator-driven growth. The person will handle the full creative cycle alone, from idea through filming and editing, at a quick-moving, in-person, AI-forward company that currently relies on an outside agency whose content is underperforming.
The work
- Direct the creative approach across TikTok and Instagram Reels plus comparable platforms: find winning formats and hook patterns and write precise briefs that attract students organically and via paid social
- Shoot, edit and publish short videos yourself, plus produce polished medium-length pieces that tell students’ stories at events with public officials
- Work alongside the founder plus a part-time growth lead, improving upper and mid-funnel creative and reducing what it costs to enroll each student
- Build and operate a creator and UGC program end to end: sourcing, personas, tiers, scripts, contracts, payouts and feedback loops
- Guide the creator community through challenges and incentives while developing top performers
- Report weekly on CPM, CTR, views, sign-ups and acquisition cost by channel, using AI-assisted workflows
Profile
- Two or more years producing short-form video professionally or as a full-time creator
- You took an account from nothing to a 10K+ audience that engages strongly, rather than inheriting an existing one
- Fluent editing in CapCut, Premiere, Final Cut or similar
- Social content that produced measurable signups or customers, not just views
- Bonus: founder experience, higher-end production, or work with underrepresented communities
On-site in New York, NY, five days a week. Visa sponsorship and transfers are not available.
