JOB-2147

A leading U.S. consumer safety app with a live video network in every major American city is hiring a Head of Content to rebuild its social presence and turn its best organic content into paid growth.

What you’ll own

  • Rebuild the company’s own channels on TikTok, Instagram Reels, YouTube Shorts and X from zero with daily posting
  • Recruit and run a roster of creators and clippers, and set the content standard, including judgment on sensitive real-world footage
  • Spot winning organic posts quickly and scale them as Spark Ads and partnership ads with rights cleared up front
  • Tie every paid dollar to sign-ups and report cost per sign-up by creator, concept and hook
  • Package founder-led and operations-team stories for social, working closely with creative and paid media

Profile

  • 2–5 years in social content, creator marketing or content-led growth
  • Owned the content function at a consumer app or brand with strong, measurable results
  • Built and directed a roster of 20+ creators or UGC partners
  • Highly analytical: A/B tests content formats and reads hook rate, hold rate and shares
  • Scaled content from zero at an early-stage or founder-led company

On-site in New York, NY. Competitive equity; compensation can go higher for exceptional candidates.