JOB-1662
A fast-growing cybersecurity startup that sells an ML-driven security product to managed service providers is creating its first product marketing function. The new hire would sit alongside the head of marketing and shape how the company talks about its product and how its salespeople pitch it.
Responsibilities
- Take charge of messaging, positioning and the brand narrative, which makes up roughly sixty percent of the job
- Plan releases of new capabilities, deciding how they are framed and named and preparing the launch collateral
- Set up sales enablement from the ground up: presentations, call scripts, playbooks and event materials, and sit in on prospect calls to refine how the product is presented
- Write content and adjust ad copy so it speaks to the managed-service-provider audience and keeps inbound interest flowing
- Work alongside the ML and engineering teams to explain a very technical offering in plain terms
Qualifications
- Five to eight years in product marketing for B2B developer-focused or technical products
- Experience marketing to technical buyers
- Excellent copywriting and storytelling for both technical and business audiences
- A record of driving sales enablement and go-to-market content
- A good eye for design is helpful
- Seed to Series A experience is a plus
- Comfort in a scrappy environment with a lot of ownership
On-site five days a week in the San Francisco Bay Area. Not able to provide visa sponsorship or transfers.
