JOB-1595
A software company selling to the construction industry across several countries is hiring its first dedicated senior product marketer. You would set up the function from nothing and shape how builders, owners and developers hear about and adopt the product.
Requirements of the seat
- Set the positioning and message framework for different audiences (contractors, owners, developers), personas such as project managers and digital teams, and several regions
- Audit what exists, write the product marketing playbook and then carry it out
- Lead go-to-market planning for product, partner and feature launches, keeping a steady launch calendar
- Run sales enablement from end to end, covering battlecards, objection-handling guides, one-page summaries, ROI calculators, demo scripts and deal coaching
- Create AI-driven workflows for competitive tracking, research synthesis, content drafts and enablement material
- Guide messaging strategy for an upcoming website rebuild
- Gather customer proof points, grow advocates for references and case studies, and advise regional marketing managers
What we are after
- Five to eight years of B2B SaaS product marketing, with ownership of launches from start to finish
- Prior experience standing up product marketing where no team existed
- Comfort with ambiguity and with working alongside product, sales, success and leadership teams
- Skill at translating complicated products into sharp messaging that fills pipeline
- Nice to have: marketing to field-based or technical buyers, in construction or property technology
Hybrid in Austin, Texas. Visa sponsorship and transfers are not available.
