JOB-1478
A healthcare AI software company that sells to health systems and other care providers is hiring a principal product marketer to take charge of the market approach for its health-system segment. The role goes beyond messaging: the owner is accountable for how the segment grows and performs.
Responsibilities
- Be accountable for how the health-system segment grows: market approach, messaging, pipeline, conversion and revenue
- Work side by side with the sales, customer success and demand-generation teams to spot and act on the biggest growth levers
- Lead integrated launches, setting strategy, success measures and the assets needed with product and sales
- Direct the customer proof program of case studies, videos and ROI stories alongside content marketing
- Maintain the enablement approach, including pitch narrative, battlecards, collateral and objection handling
- Advise product and revenue leaders on how to price, package and monetize
- Serve as the segment’s market and competitive expert, and bring its perspective into company planning
Profile
- Seven or more years as a full-stack individual-contributor product marketer in sales-led B2B SaaS
- Healthcare, health-tech or digital health background
- Experience building or scaling a product marketing function from zero, ideally at a startup between Series A and D
- Skill across positioning, launches and sales enablement for enterprise deals
- Business-owner mindset, with competitive intelligence experience a plus
Hybrid in the San Francisco Bay Area. Visa sponsorship is not available.
