JOB-1019

Salary Range Target: $65,000 – $80,000 Base Salary

Company Background

Our client operates as a multi-brand consumer electronics and imaging firm, known for its strategic acquisitions and global distribution capabilities. It offers a wide portfolio of products across consumer electronics, home appliances, photographic equipment, and office solutions.

Job Description

Our client is seeking a creative and data-driven In-App and Email Marketing Manager to lead email marketing campaigns and in-app customer journey initiatives. The ideal candidate will possess strong analytical skills, the ability to manage multiple projects simultaneously, and a passion for continuous improvement through testing and optimization.

Responsibilities:

  • Develop and implement the strategy, content, and execution of all email marketing initiatives, including performance analysis.
  • Partner with the marketing team to create compelling email content and coordinated campaign schedules.
  • Oversee and enhance the in-app customer journey, ensuring clear and effective communication with users.
  • Continuously test, evaluate, and improve email and in-app marketing strategies to boost effectiveness.
  • Monitor and analyze performance data from email and app interactions to inform and improve future campaign outcomes.

Qualifications:

  • Demonstrated experience in executing email marketing and in-app communication strategies.
  • Creative thinker with a strong ability to craft and deliver innovative marketing campaigns.
  • Data-driven with strong analytical skills to interpret campaign performance and optimize results.
  • Working knowledge of Mailchimp and a solid understanding of email marketing fundamentals.
  • Proficient in Adobe Dreamweaver or similar tools for HTML/CSS editing.
  • Basic proficiency in HTML/CSS and a clear understanding of best practices for email design.
  • Excellent attention to detail and proven ability to handle multiple projects simultaneously.

Preferred Tools & Software:

  • Mailchimp
  • Dreamweaver or comparable HTML/CSS editors
  • Microsoft Excel (for analytics and reporting)
  • Basic HTML/CSS